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The ETSU Department of Mass Communication

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D.J. Jessee Lecturer
If you're visiting my website then you are obviously interested in seeking a career in communications, primarily integrated marketing communications, formerly known as advertising and public relations.  Today all students pursuing a profession in communications are moving into one of the most dynamic careers of the first half of this century.  The explosion of technology within the industry has rocked the very core of how we teach marketing communication theory, strategy and application, but the end result is the same.  The success of a brand is built on its ongoing relationship with its customer.  While the pressures of a global society rich in cultural diversity and closely networked through technology have changed the playing field, the players are still the same--a brand and its audience. 
If working in a world of constant creativity and change is right up your alley, then integrated marketing communications is your profession.  If learning in an environment where your instructors have lived the job and have the battle scars and war stories to prove it, as well as the educational background, then East Tennessee State University's Department of Mass Communication is for you.  Small classes provide unique opportunities to build relationships with instructors, professionals and other students. The program is rich in hands-on experiences and students build their resumes with real work. To find out more about our program visit http://www.etsu.edu/cas/comm/advertising/. 


NEWS!  To all those who have or will graduate between 2008 and 2012.  Check out this opportunity.

Acquire new skills, engage with professionals, take a new direction.  www.pearsonstudents.com/leadership-development-program/index.shtml
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